In 1991, founding partners Paul West and Paula Benson opened the doors of London-based design studio Form with two core philosophies: To create work we are proud of and to build real value for our clients through our thinking and particular approach to bold and recognisable design. With a background in music, within a few years we had worked with most of the major and indie record companies within the UK. We evolved by taking our passion to a wider range of clients in other sectors whilst winning awards for our creativity and gaining international respect along the way. Over two decades later we remain just as enthusiastic about outstanding design and engaging communications – and the power they have to transform our clients’ products and services. We are problem solvers and ensure our work connects with the target audience by understanding our client’s goals and needs in an ever-changing market place. Tap into our thinking. Our experience is grounded in years of successful art direction and design collaborations within the worlds of music, media, TV/film, education, events/exhibitions and for design-led brands such as interiors and fashion, as well as clients from other sectors who want to tap into our thinking and apply that energy and freshness into other industries. Why work with us? We’re bombarded with messages in this busy world. We create visibility and standout branding which engages the audience through stories and 360-degree worlds. We’re not a fledgling design start-up*, nor are we a corporate-minded ‘design-by-formula’ agency – we’re a cutting edge art direction and design team, backed up with effective project management skills. We see the bigger picture and pride ourselves in intelligent multi-lateral thinking. What’s more, we’re easy to get on with and love collaborating with clients; geniuses, mavericks and dreamers (plus the odd nightmare!) all keep us stimulated. Our work makes a difference. The value we bring to our clients has been proven by results: Changing audience perceptions, raising profiles, increasing recognition and growing sales. Read what our clients have to say in the testimonials featured with each project Our website displays just a handful of the successful communications we have created for clients. Contact us for a tailored PDF of case studies relevant to you. Form-Paula-Benson-Paul-West *The average designs company in UK lasts only 3 years. Source: Design Council.
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