Artsmarketing Services was founded in 1982 by individuals that were committed to save their local theatre company in Toronto. They sent out letters and offered to come to people's homes to do a “Theatre Party" not unlike Tupperware parties, where friends of the theatre would gather their neighbours, family and associates. They arrived dressed in costumes and performed bits from the up and coming plays. It became THE thing to do and we sold record numbers of season subscriptions.

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