Marketing Sweet will assist you to grow your business by firstly helping you to understand your current position, and then creating & implementing your strategy. Marketing Sweet was created to deliver the most reliable advice and best customer service in the marketing industry. The journey started in 2003 after our Founder, Corie Dawson, started his business consultancy. By 2013 Corie had over a decade of experience working with hundreds of business owners across Australia. During this time, it became apparent that the sales and marketing process of running a business was shifting dramatically. Sales people have significantly less influence today than in the 90’s. It comes down to the shift in the information gathering process. Most consumers do their research online and have formed an opinion about their purchase. The sales person’s role is to negotiate and facilitate the transaction. It is important to know that digital assets will influence your sales, whether this be positive or negative. For example, your website is one of the most important touch points for any business. If your website was a person who was destroying customer relationships, and you were losing sales because of it, would you want to know more and fix the problem? Your website is the difference between someone contacting or not contacting your business.
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