The SEO strategy, at a macro level, is having Google know and think you are a something in Los Angeles or New York (or whatever city you are in). What is that something and why would Google believe you are the best option for that something?If we look at the an SEO ranking for myself, one of the first things I did was establish WHO I was, what I do and where I am to Google via a targeted landing page. By doing this, Google knows I exist, provide a service and am highly relevant for anyone in your location. Taking something like a highly optimized page in mind, we start with understanding your business, the location, the value proposition you offer (services or products), the competitive landscape and the conversion points (how will people purchase, rent or opt into what you are offering). This is how we formulate WHAT we can do to position ourselves in different ways to get Google to understand what you are and who you service and why we are relevant.

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