Picto is part of the history of photography. Its founder, Pierre Gassmann, was considered at the time as the best black & white photo shooter in Paris. Quickly, the lab counted among its loyal clients legendary photographers such as Henri Cartier Bresson, Robert Capa, Chim, Willy Ronis, Edouard Boubat, Robert Doisneau, Joseph Koudelka, William Klein or even Peter Lindbergh to name a few. For 65 years Picto has been a benchmark for image professionals. Photo laboratory founded in 1950 by Pierre Gassmann, a humanist personality and friend of the great photographers of his time, Picto is a specialist in the graphic chain, combining artisanal know-how and new technologies. The lab supports photographers, museums, institutions and galleries for the prints of their exhibitions, provides actors in the advertising and luxury industry with its retouching and visual communication know-how, and offers online access to its qualitative services with Picto Online. Picto has become the leading photographic laboratory in its sector in France and is now opening up internationally with an office in New York which initially focuses its activity on Luxury, Fashion and Beauty advertisers. . The latest initiative of a company committed to image, Picto Foundation supports photographers through the support of prizes, festivals and even the sharing of its know-how with schools of photography and visual art.
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